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This paper explores China’s public relations strategy in Latin America and the Caribbean (LAC) through diplomacy, promoting study networks, cooperation among academies, and establishing a significant number of Confucius Institutes. This is supported by a vast network of print, audiovisual and digital media owned by China or LAC groups. Yet, among the LAC population, knowledge of China is minimal. In sectors dedicated to research, politics, and the economy and finance, there is a slightly favorable image of China due to economic interest.
Florida International University
Baisotti, Pablo, "China's Charm Offensive in Latin America and the Caribbean: A comprehensive Analysis of China's strategic Communication Strategy Across the Region [Part III: Image, Academia, and Technology]" (2023). Research Publications. 57.
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