Program Web Address
www.k-state.edu
Abstract
The marquee is one of the most common and cost-effective forms of advertising, but it can be a restaurant's worst enemy. Here are some surprising facts about its use and misuse.
Recommended Citation
Dienhart, John R. and Lefever, Michael M.
(1989)
"Restaurant Marquees: A Help or Hindrance'?,"
Hospitality Review: Vol. 7:
Iss.
2, Article 9.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol7/iss2/9
