UNDERSTANDING COUNTRY CLUB MEMBERS’ LOYALTY: FACTORS AFFECTING MEMBERSHIP RENEWAL DECISIONS

Authors

Theresa Clem, Kent State UniversityFollow
Swathi Ravichandran, Kent State UniversityFollow
Aryn C. Kapinski, Kent State UniversityFollow

Program Web Address

www.kent.edu

Abstract

Many private country clubs across the United States have experienced a declining or flat membership and smaller waitlists of members wanting to join. The objective of this study was to investigate whether member involvement, service quality, and perceived value, influence member satisfaction and intention to renew membership for members of private country clubs. An online survey instrument customized for the country club industry was distributed to members of two country clubs in northeast Ohio. Results indicate that involvement level of members and perceived value impact country club members’ satisfaction and intention to renew their membership. Managerial implications are discussed.

Recommended Citation

Clem, Theresa; Ravichandran, Swathi; and Kapinski, Aryn C. (2014) "UNDERSTANDING COUNTRY CLUB MEMBERS’ LOYALTY: FACTORS AFFECTING MEMBERSHIP RENEWAL DECISIONS," Hospitality Review: Vol. 31: Iss. 1, Article 8.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol31/iss1/8