Article Title
Program Web Address
www.uwstout.edu
Abstract
Since the 1970s various industry studies have indicated that the vacation ownership industry has enjoyed unprecedented growth in unit sales, resort growth, and the number of owners (American Resort Devleopment Association [ARDA], 2007; ARDA, 2009a; ARDA, 2009b). However, due to the recent economic downturn these growth metrics are no longer obtainable. This external impact has caused developers to retrench and therefore reflect upon their existing product and service offerings, financial metrics, and consumer markets (ARDA, 2010a; ARDA 2010b). The crux of these findings indicates that the industry has shifted to maintaining and enhancing product and service offerings as a reaction to changing economic conditions. The findings reported in the body of this manuscript represent product and service preferences as collected from a random data pull of their existing ownership base. The study also revealed current preferences of timeshare owners with relation to services provided and products/amenities offered. Management implications and limitations of the current study are discussed.
Recommended Citation
Upchurch, Randall S. Ph.D; DiPietro, Robin B.; and McLeod, Brumby
(2010)
"Timeshare Owner Preferences - An Analysis of Program and Service Relationships during Recessionary Times,"
Hospitality Review: Vol. 28:
Iss.
2, Article 1.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol28/iss2/1
Included in
Business Administration, Management, and Operations Commons, Growth and Development Commons, Hospitality Administration and Management Commons, Real Estate Commons
