Program Web Address
www.polyu.edu.hk
Abstract
The research reported here aimed at examining Hong Kong tourists’ level of satisfaction with hot springs hotels and resorts in Guangdong, China. Primary data were collected and service quality and tourist satisfaction levels were measured using the SERVQUAL model. The empirical findings indicate that most tourists are satisfied with the service quality of these hotels and resorts. Among the different dimensions of service quality, empathy receives the highest score. Overall satisfaction receives a score only slightly better than average. The results also reveal significant relationships among customer satisfaction level, loyalty, and recommendation.
Recommended Citation
Law, Rob and Yip, Ruby
(2010)
"A Study of Satisfaction Level of Hong Kong Tourists with Hot Springs Hotels and Resorts in Guangdong, China,"
Hospitality Review: Vol. 28:
Iss.
1, Article 4.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol28/iss1/4
Included in
Asian Studies Commons, Hospitality Administration and Management Commons, Recreation, Parks and Tourism Administration Commons, Sustainability Commons, Tourism Commons, Tourism and Travel Commons
