Program Web Address
www.ecu.edu.au
Abstract
Through the application of importance- performance analysis (/PA), the author investigated the conceptualization and measurement of service quality for tour operators in the scuba diving industry Findings from a study of consumer perceptions of service quality as they relate to a dive tour operator in Western Australia revealed the core service quality dimensions hat need to be improved for the operator and demonstrated the values and relative simplicity of the importance-performance analyses for dive tour operators generally
Recommended Citation
O'Neill, Martin; MacCarthy, Martin; and Abdullah, Paul
(2002)
"Dive Tourism: Evaluating Service Quality,"
Hospitality Review: Vol. 20:
Iss.
2, Article 5.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss2/5
Included in
Hospitality Administration and Management Commons, Recreation, Parks and Tourism Administration Commons, Sustainability Commons, Tourism Commons, Tourism and Travel Commons
