"Howard Johnson's: Rise and Fall of an American Icon" by William Crandall and John A. Parnell
  •  
  •  
 

Program Web Address

www.concorde.edu

Abstract

The Howard Johnson’s restaurant chain was one of the first franchise success stories in the United States. Climbing in size to be over 1,000 restaurants, the chain today boasts fewer than 30 units. How could such a successful company spiral downward to virtually nothing? This article examines the history of the chain and offers reasons for its success and demise.

Plum Print visual indicator of research metrics
PlumX Metrics
  • Usage
    • Downloads: 3953
    • Abstract Views: 116
  • Mentions
    • News Mentions: 1
  • Social Media
    • Shares, Likes & Comments: 29
see details

Share

COinS