Program Web Address
www.concorde.edu
Abstract
The Howard Johnson’s restaurant chain was one of the first franchise success stories in the United States. Climbing in size to be over 1,000 restaurants, the chain today boasts fewer than 30 units. How could such a successful company spiral downward to virtually nothing? This article examines the history of the chain and offers reasons for its success and demise.
Recommended Citation
Crandall, William and Parnell, John A.
(2001)
"Howard Johnson's: Rise and Fall of an American Icon,"
Hospitality Review: Vol. 19:
Iss.
2, Article 3.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol19/iss2/3
