Program Web Address
www.fhgi.com
Abstract
This article examines effective site selection methodologies and determines if good site selection is a science or something best left to luck. The article provides an overview of the current available literature on site selection and then explores three issues: the wrong way to select a site, sample cases of poor site selection, and effective site selection
Recommended Citation
Fisher, Douglas P.
(1997)
"Location, Location, Location: Ensuring a Franchisee's Success,"
Hospitality Review: Vol. 15:
Iss.
1, Article 4.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol15/iss1/4
