Program Web Address
www.umass.edu
Abstract
An electronic database support system for strategic planning activities can be built by providing conceptual and system specific information. The design and development of this type of system center around the information needs of strategy planners. Data that supply information on the organization's internal and external environments must be originated, evaluated, collected, organized, managed, and analyzed. Strategy planners may use the resulting information to improve their decision making.
Recommended Citation
Griffin, Robert K. and Olsen, Michael D.
(1996)
"Electronic Database Support Systems for Strategic Planning Activities in the Hospitality Industry,"
Hospitality Review: Vol. 14:
Iss.
1, Article 8.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol14/iss1/8
