Assessing the Readiness of Atlanta Hotels to Host International Visitors During the '96 Summer Olympics

Authors

Mark McGrath, University of TennesseeFollow
Youssri H. Allam, University of TennesseeFollow

Program Web Address

csm.utk.edu

Abstract

Three major areas were investigated to assess the readiness of Atlanta's hotels to host international visitors during the summer Olympics of 1996. In the area of human resource development, hotels were asked if they planned to conduct language training and hire bilingual employees. In the area of services, hotels were asked if they plan to provide special services for international guests. In the area of marketing and sales, hotels were asked if they would provide promotional materials in different languages and advertising to attract international guests. International guests are expected by 83 percent of the respondents, and authors provide answers to these questions

Recommended Citation

McGrath, Mark and Allam, Youssri H. (1996) "Assessing the Readiness of Atlanta Hotels to Host International Visitors During the '96 Summer Olympics," Hospitality Review: Vol. 14: Iss. 1, Article 6.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol14/iss1/6