Cross-Cultural Cuisine: Long-Term Trend or Short-Lived Fad

Authors

Monika A. Holland, University of Nevada, Las VegasFollow
Audrey C. McCool, University of Nevada, Las VegasFollow

Program Web Address

www.unlv.edu/hote

Abstract

Defining a consumer interest as a long-term trend or short-lived fad has significant implicatiosn for restauranteurs' management decisions. The terms "trend" and "fad" can be operationally defined for the food service industry. The authors examine today's popular cross-cultural cuisine to determine its trend or fad status and discuss the catalysts that promoted or hindered its trend/fad status, as well as implications for the food service industry.

Recommended Citation

Holland, Monika A. and McCool, Audrey C. (1994) "Cross-Cultural Cuisine: Long-Term Trend or Short-Lived Fad," Hospitality Review: Vol. 12: Iss. 1, Article 3.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol12/iss1/3