Changing Guest Preferences and Marketing Challenges In the Resort Industry

Authors

Kye-Sung Chon, University of Nevada, Las VegasFollow
William P. Whelihan, Embassy Suites Hotel, Tysons Corner, Virginia

Program Web Address

www.unlv.edu/hote

Abstract

Resorts in the future will be feeling the effect of a number of changes in the industry. Changing demographics, economic conditions and the changing priorities of resort guests will play major roles in the future success of resort properties. The authors stress that future resort marketing should emphasize the expansion of current market segments, the creation of new market segments, and hte expansion of qualirty services.

Recommended Citation

Chon, Kye-Sung and Whelihan, William P. (1992) "Changing Guest Preferences and Marketing Challenges In the Resort Industry," Hospitality Review: Vol. 10: Iss. 2, Article 2.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol10/iss2/2