Trends in the Quick Service Restaurant Industry

Authors

H.G. Parso, Virginia Polytechnic Institute and State UniversityFollow
Mahmood A. Khan, Virginia Polytechnic Institute and State UniversityFollow

Program Web Address

www.htm.pamplin.vt.edu

Abstract

By 1990 the quick sevice restaurant industry(QSR) achieved 54 percent of commercial food service market share. QSR has a significant role to play in the rapidly-growing global hospitality industry and is expanding into institutional food service to increase its market share. It is expected to be the dominant player in the U.S. food service industry. The authors include an analysis of current and emerging trends in this industry.

Recommended Citation

Parso, H.G. and Khan, Mahmood A. (1992) "Trends in the Quick Service Restaurant Industry," Hospitality Review: Vol. 10: Iss. 1, Article 3.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol10/iss1/3