Program Web Address
hospitality.fiu.edu
Abstract
Hotel management is increasingly looking for ways to evaluate marketing effectiveness. A system is needed to assess objectives, strategies, and performance. The Marketing Audit provides a workable, worthwhile tool for managers to assess current performances and long-range goals.
Recommended Citation
Goffee, Peter
(1983)
"Evaluating Hotel Marketing Effectiveness: The Audit,"
Hospitality Review: Vol. 1:
Iss.
2, Article 7.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol1/iss2/7
