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For The Miami Foundation, profound changes must occur to bring everything into the 21st century. A peer-to-peer campaign explores what happens when a public-serving nonprofit challenges itself and utilizes its most valuable asset: Its community. The Miami Foundation should advance philanthropy through advanced data collection methods and narrative expression. This campaign intends to connect with past and potential donors to spread awareness and visibility. The primary activities will involve a twelve-month internet and social media strategy to expand donations and comprehension through an online campaign supporting online impact giving and a peer-to-peer approach.
Ortiz, Solamia, "Advancing Equity: A Campaign of Impact Story Telling and Donor Acquisition" (2023). Global Strategic Communications Student Work. 9.
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