Date of this Version


Project Type





The beauty and health industry is a multi-billion dollar market that includes companies that produce feminine hygiene products (Petruzzi, 22). These brands are looking for new ways to connect with their consumers and increase consumer loyalty. The Honey Pot Company, a plant-based and organic feminine hygiene brand, has an opportunity to increase its online brand sentiment by implementing a strategic communications plan for female consumers aged 15 to 50. The objective of this report is to provide a comprehensive analysis of the company's communication, marketing and brand strategies, as well as create a strategic communications plan to develop a positive brand sentiment for The Honey Pot company among female consumers.The study was conducted on a sample of female consumers who are aged 15 to 50 years old who use feminine hygiene products. It was able to identify indirect and direct competitors (Always, Stayfree, L. Organic etc.), consumer personalities, practice and behavior and consumer media and communication practices and preferences. After implementing the suggested strategy, the company can establish itself as a leader in the feminine hygiene market,with loyal consumers and a better way to face online crises.



Rights Statement

Rights Statement

No Known Copyright. URI:
The organization that has made the Item available reasonably believes that the Item is not restricted by copyright or related rights, but a conclusive determination could not be made. Please refer to the organization that has made the Item available for more information. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use.