Date of this Version

12-5-2022

Project Type

Campaign

Rights

default

Abstract

The beauty and health industry is a multi-billion dollar market that includes companies that produce feminine hygiene products (Petruzzi, 22). These brands are looking for new ways to connect with their consumers and increase consumer loyalty. The Honey Pot Company, a plant-based and organic feminine hygiene brand, has an opportunity to increase its online brand sentiment by implementing a strategic communications plan for female consumers aged 15 to 50. The objective of this report is to provide a comprehensive analysis of the company's communication, marketing and brand strategies, as well as create a strategic communications plan to develop a positive brand sentiment for The Honey Pot company among female consumers.The study was conducted on a sample of female consumers who are aged 15 to 50 years old who use feminine hygiene products. It was able to identify indirect and direct competitors (Always, Stayfree, L. Organic etc.), consumer personalities, practice and behavior and consumer media and communication practices and preferences. After implementing the suggested strategy, the company can establish itself as a leader in the feminine hygiene market,with loyal consumers and a better way to face online crises.

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