Document Type

Dissertation

Degree

Doctor of Business Administration

Major/Program

<--Please Select Department-->

First Advisor's Name

Miguel Aguirre-Urreta

First Advisor's Committee Title

Committee Chair

Second Advisor's Name

Attila Hertelendy

Second Advisor's Committee Title

Committee Member

Third Advisor's Name

Jayati Sinha

Third Advisor's Committee Title

Committee Member

Fourth Advisor's Name

Chaitali Kapadia

Fourth Advisor's Committee Title

Committee Member

Keywords

corporate response, job satisfaction, organizational commitment, employee commitment

Date of Defense

6-14-2022

Abstract

The study sought to investigate the relationships between corporate response to the 2020 police killings and job satisfaction, corporate response and organizational commitment, and the relationship between job satisfaction and organizational commitment. The study also tested how those relationships were moderated by race, gender, and political affiliation.

A structural equation model was used to test the relationships. Three structural models with differing items were used to measure the corporate response construct. The baseline model used a mix of items from the internal corporate response and the brand activism scales. Two other structural models, one with only the internal corporate response items measuring the corporate response construct and one with only the brand activism items measuring the corporate response construct.

Results demonstrated a positive relationship between corporate response and job satisfaction and organizational commitment. However, no relationship was established between job satisfaction and organizational commitment, contrary to previous research. The study also found that some, but not all of the relationships were moderated by race, gender, and political affiliation.

Identifier

FIDC010735

ORCID

https://orcid.org/0000-0001-7653-9473

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