Doctor of Philosophy (PhD)
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behavioral economics, finance and financial management, marketing
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The role of self-motives on consumer behavior has been a subject of interest for researchers in the fields of marketing and psychology. With regard to consumer well-being, most of studies have focused on health-related issues (diet, physical activity, tobacco use, substance abuse). However, there is a specific area that is of significant interest in the American context: financial decision making, specifically, personal savings and debt (mis) management. Both the 2008 financial crisis and the ongoing coronavirus pandemic exposed Americans’ lack of savings and its devastating consequences. A record-high consumer debt (Federal Reserve, 2018) combined with a lack of savings (Northwestern Mutual, 2018) underscore the need for a better understanding of financial decision-making.
The goal of this research is to examine the link between seemingly independent strategies, within the domain of financially responsible behavior. I integrate self-concept motives, with construal level theory to develop a theoretical framework. Specifically, the model anticipates that contextual cues that elicit self-enhancement (self-consistency) motives evoke a high (low) construal level, which in turn positively (negatively) impacts consumer self-control, reflecting on their financial behavior intentions.
Torres, Patricia, "Me, Myself and My Future-Self: How Self-Motives Impact Personal Financial Decision Making" (2021). FIU Electronic Theses and Dissertations. 4733.
Available for download on Wednesday, June 28, 2023
Behavioral Economics Commons, Finance and Financial Management Commons, Marketing Commons
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