Patricia Torres

Document Type



Doctor of Philosophy (PhD)


Business Administration

First Advisor's Name

Alexandra Aguirre-Rodriguez

First Advisor's Committee Title

Committee chair

Second Advisor's Name

Kimberly Taylor

Second Advisor's Committee Title

Committee member

Third Advisor's Name

William Humphrey

Third Advisor's Committee Title

Committee member

Fourth Advisor's Name

Edward Lawrence

Fourth Advisor's Committee Title

Committee member


behavioral economics, finance and financial management, marketing

Date of Defense



The role of self-motives on consumer behavior has been a subject of interest for researchers in the fields of marketing and psychology. With regard to consumer well-being, most of studies have focused on health-related issues (diet, physical activity, tobacco use, substance abuse). However, there is a specific area that is of significant interest in the American context: financial decision making, specifically, personal savings and debt (mis) management. Both the 2008 financial crisis and the ongoing coronavirus pandemic exposed Americans’ lack of savings and its devastating consequences. A record-high consumer debt (Federal Reserve, 2018) combined with a lack of savings (Northwestern Mutual, 2018) underscore the need for a better understanding of financial decision-making.

The goal of this research is to examine the link between seemingly independent strategies, within the domain of financially responsible behavior. I integrate self-concept motives, with construal level theory to develop a theoretical framework. Specifically, the model anticipates that contextual cues that elicit self-enhancement (self-consistency) motives evoke a high (low) construal level, which in turn positively (negatively) impacts consumer self-control, reflecting on their financial behavior intentions.






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