How source credibility and message claims interact in determining advertising effectiveness
Document Type
Dissertation
Degree
Doctor of Philosophy (PhD)
Major/Program
Business Administration
Date of Defense
2000
Identifier
FI15101719
Recommended Citation
Guillama, Marisa, "How source credibility and message claims interact in determining advertising effectiveness" (2000). FIU Electronic Theses and Dissertations. 4086.
https://digitalcommons.fiu.edu/etd/4086
