Document Type

Thesis

Degree

Master of Science (MS)

Major/Program

Hospitality Management

First Advisor's Name

William J. Morgan, Jr.

First Advisor's Committee Title

Committee Chair

Second Advisor's Name

Norman Hall

Keywords

Tourism, Jamaica

Date of Defense

10-3-1979

Abstract

The years since World War II have witnessed a rapid growth in International Tourism consequent on improved technologies, increased affluence and leisure time in developed nations. Many of the poorer third World Nations lacking major marketable resources have opted for tourism as a developmental strategy hoping to draw some of the "free-spending" visitors to their shores thereby reducing the World's unequal distribution of wealth.

Tourism promises beneficial effects such as the generation of urgently needed foreign exchange, employment and promotes overall economic growth.

The objective of this thesis is to present information on the contribution of tourism when compared to the other major industrial sectors in Jamaica, in order to assist the island's planners in the decision as to whether or not tourism can be relied on to provide the economic development needed. In addition, to suggest possible strategies and areas for improvement to derive increased benefits from tourism while minimizing the negative impacts.

The data for this paper comes from primary sources such as government publications and secondary sources mainly hospitality industry literature.

Tourism can be an effective method of earning foreign exchange with proper planning and foresight to reduce to minimum tourism's negative impacts. Jamaica should carefully choose between a mere quantitative market expansion, the "mass" market or a "fewer but better" tourist market, the "class" market. The specific market chosen will determine the economic and social implications on the country and the type of facility planning necessary. Jamaica needs also to revitalize the tourist industry to build on its uniqueness, improve services and employee attitudes while indulging in a balanced policy of import substitution.

Identifier

FI15101286

Comments

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