Document Type
Dissertation
Degree
Doctor of Philosophy (PhD)
Major/Program
Business Administration
First Advisor's Name
Ronaldo Parente
First Advisor's Committee Title
Committee Chair
Second Advisor's Name
William Newburry
Second Advisor's Committee Title
Committee co-chair
Third Advisor's Name
Sumit Kundu
Third Advisor's Committee Title
Committee member
Fourth Advisor's Name
Weidong Xia
Fourth Advisor's Committee Title
Committee member
Fifth Advisor's Name
Francisco Polidoro jr
Fifth Advisor's Committee Title
Committee member
Date of Defense
3-31-2016
Abstract
This dissertation investigates how firms embedded in an increasingly technology-based industry change their vertical integration and product development strategies in order to remain competitive and increase value capture. The first essay is a theoretical development integrating concepts of industry structure, organizational governance form and innovation in order to disentangle past research’s disagreements and guide future studies. Firms are seen as proactive actors that also have their decisions strongly shaped by structural (architectural) factors. The second essay focus on analyzing how module suppliers achieve a sustained competitive advantage by increasing their focus on modular products and innovations as well as managing their vertically related operations. Results from the global automotive industry reveal that suppliers are capable of capturing more value from modules when investing in modular innovations, integrating manufacturing operations via M&As and strengthening downstream relationships through strategic alliances. Lastly, the third essay investigates the great complexities involved in the manufacture of automobiles. By acknowledging the important strategic implications of managing product failures to the overall performance and reputation of organizations, this essay attempts to fill a gap in the literature by investigating how increased product, process and supplier changes affect product failure rates, and how firms manage product redesigns and learning from past product failures to increase quality reputation. Results indicates that in complex product industries such as automotive, firms find it very difficult to increase product changes without incurring also in more product failures. The results also highlight the importance of strong supplier involvement and integration as a means to reduce product failure rates. This study also demonstrates that quality reputation is better assessed by consumers when manufacturers invest more in model redesigns. Yet, it shows that experience with voluntary recalls helps firms to learn how to improve their new products and increase quality reputation.
Identifier
FIDC000219
Recommended Citation
Geleilate, Jose, "Strategies to Succeed in an Increasingly Technology-Based Environment: A Study of the Automotive Industry" (2016). FIU Electronic Theses and Dissertations. 2472.
https://digitalcommons.fiu.edu/etd/2472
Included in
Business Administration, Management, and Operations Commons, Operations and Supply Chain Management Commons, Strategic Management Policy Commons
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