Perceptions of cruise travel during the COVID-19 pandemic: Market recovery strategies for cruise businesses in North America
Date of this Version
12-14-2020
Document Type
Article
Rights
default
Abstract
The study aims to identify consumer perceptions of the cruise industry amid the COVID-19 pandemic and seeks to provide market recovery strategies for cruise businesses. The relationship between perceptions among cruise experience and COVID-19 financial status groups were explored. The results of analyses of data from 759 respondents indicated that travel constraints negatively influence behavioral intention through negativity bias. Further, perceived crisis management positively affects behavioral intention through attitude-trust. New consumers? behavioral intention is significantly affected by the negativity bias, and the perceived crisis management manipulates the trust of financial-affected consumers.
Recommended Citation
Fang, Shu; Miranda, Kitterlin-Lynch; Eric, Beckman; and Pan, Tianyu, "Perceptions of cruise travel during the COVID-19 pandemic: Market recovery strategies for cruise businesses in North America" (2020). Coronavirus Research at FIU. 116.
https://digitalcommons.fiu.edu/covid-19_research/116
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