Program Web Address
www.sdsu.edu
Abstract
The cruise industry is a highly complex, but under-researched component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shore side operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.
Recommended Citation
Testa, Mark R.
(2002)
"Shipboard vs. Shoreside Cruise Operations,"
Hospitality Review: Vol. 20:
Iss.
2, Article 3.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss2/3
