"Seabourne Cruise Line: A case Study in Achieving Quality" by Andrew N. Vladimir
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Program Web Address

hospitality.fiu.edu

Abstract

Just about everyone who ranks cruise lines puts Seabourn first on the list. The readers of Conde Nast Traveler ranked it the world's top cruise line for three consecutive years and fifth in their survey of the top 100 overall travel experiences. Of special interest to hospitality professionals is Seabourn's 98.5 percent score for service- higher than any other vacation experience in the world.

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