Program Web Address
www.carnival.com
Abstract
The President of Carnival Cruise Lines discusses his company's philosophy and operations as they relate to the "Fun Ship" cruise experience. Carnival, the world's largest cruise line, is positioned as a model in the business.
Recommended Citation
Dickinson, Robert H.
(1995)
""Fun Ship" Marketing Philosophy,"
Hospitality Review: Vol. 13:
Iss.
1, Article 1.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol13/iss1/1
