Program Web Address
Defining a consumer interest as a long-term trend or short-lived fad has significant implicatiosn for restauranteurs' management decisions. The terms "trend" and "fad" can be operationally defined for the food service industry. The authors examine today's popular cross-cultural cuisine to determine its trend or fad status and discuss the catalysts that promoted or hindered its trend/fad status, as well as implications for the food service industry.
Holland, Monika A. and McCool, Audrey C.
"Cross-Cultural Cuisine: Long-Term Trend or Short-Lived Fad,"
Hospitality Review: Vol. 12
, Article 3.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol12/iss1/3