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Much has been written about servicing the customer. In fact, every issue of Restaurants USA or Nation's Restaurant News offers an article designed to help restaurateurs more successfully service their customers. While the restaurant market has carefully zeroed in on the specific products and services customers require, no one has carefully addressed the heart of the issue. The authors discuss the "hospitality" in restaurant service.
Strick, Sandy K.; Montgomery, Rhonda J.; and Grant, Charlotte
"Restaurant Service for the 90's,"
Hospitality Review: Vol. 10
, Article 6.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol10/iss2/6