Program Web Address
www.davidsonassociatesinc.com
Abstract
Primary market research and sound marketing analysis based on this research can make a significant contribution to the accuracy and usefulness of feasibility studies in planning for travel, leisure, tourism, recreation/entertainment, and hospitality development. The author contends that changes in the marketplace will increase the need for primary marketing research in the future.
Recommended Citation
Davidson, Thomas Lea
(1989)
"Primary Market Research: Its Role In Feaslblllty Studies,"
Hospitality Review: Vol. 7:
Iss.
1, Article 3.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol7/iss1/3
