Who Shook Big Mac?: Panera Bread Co.

Authors

Kyuho Lee, Virginia Polytechnic Institute and State UniversityFollow
Melih Madanoglu, Virginia Polytechnic Institute and State UniversityFollow

Program Web Address

www.htm.pamplin.vt.edu

Abstract

The authors identify the firm-specific core competencies that Panera Bread has relied on to achieve a competitive advantage in its business domain. The study illustrates how the company scans the dynamically changing environments and tailors their products and services in accordance with these changes.

Recommended Citation

Lee, Kyuho and Madanoglu, Melih (2005) "Who Shook Big Mac?: Panera Bread Co.," Hospitality Review: Vol. 23: Iss. 1, Article 4.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol23/iss1/4