Program Web Address
hrm.nau.edu/
Abstract
The web has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The authors lay out a marketing plan for increasing hospitality website traffic.
Recommended Citation
Collins, Galen and Murphy, Jamie
(2002)
"Marketing Hospitality Web Sites,"
Hospitality Review: Vol. 20:
Iss.
1, Article 2.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2
Included in
E-Commerce Commons, Hospitality Administration and Management Commons, Management Information Systems Commons
