Program Web Address
www.starwoodhotels.com
Abstract
The emergence of a technology-intensive economy requires the transformation of business models in the hospitality industry Established companies can face technological, cultural, organizations and relationship barriers in moving from a traditional business model to an e-business model. The authors suggest that market, learning, and business process orientations at the organizational level can help remove some of the barriers toward e-business and facilitate the development of e-business within existing organizational infrastructures.
Recommended Citation
Pernsteiner, Carol and Rauseo, Nancy
(2000)
"Transforming the Hospitality Industry into E-Business,"
Hospitality Review: Vol. 18:
Iss.
2, Article 2.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol18/iss2/2
