Program Web Address
www.hhdev.psu.edu/shm
Abstract
Unlike the services marketing literature, lodging research publications appear to be limited to a few general topic areas. The authors present a comparative analysis of the evolution of lodging marketing and services marketing research and provides direction for future research agendas.
Recommended Citation
Pandit, Ravi and Parks, Sara C.
(2000)
"Lodging Marketing Literature: Analysis of Journals,"
Hospitality Review: Vol. 18:
Iss.
1, Article 4.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol18/iss1/4
