Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens

Authors

Ken Smith, Colorado State UniversityFollow
Susan Gregory, Eastern Michigan UniversityFollow
Susan Gould, Colorado State University

Program Web Address

www.colostate.edu

Abstract

Can profitable menu items be placed on a computer screen where they will be selected more readily than other items? The author examines whether printed menu theories and techniques can be applied, with the same results, to a computer menu screen

Recommended Citation

Smith, Ken; Gregory, Susan; and Gould, Susan (1995) "Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens," Hospitality Review: Vol. 13: Iss. 2, Article 4.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol13/iss2/4