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With society and media beauty standards, the ‘thin model ideal’ can have a detrimental effect on women’s self esteem and body image. Through extensive literature reviews, it can be seen how the media portrays body image of models which, in turn, causes women to be self conscious about their bodies and portrays unrealistic beauty standards. The research questions ask the impact of Victoria’s Secret marketing on body and self esteem issues and how do women feel when they see these models on their social media. The methods used were both a focus group and survey. Results support the research questions. The conclusion explains that women are, in fact, affected by these types of marketing campaigns and there should be more inclusive and realistic brands that make women both look and feel good.