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As cultural institutions continue to digitize their collections and make them available online, social media platforms offer a promising method for promoting and providing access to these digital archives. By incorporating Artificial Intelligence (AI), it is possible to create engaging and accessible content that can reach a wider, measurable audience. However, concerns about bias, inaccurate information and ethical considerations abound and must be considered. In this presentation, we will explore the evolution of practices in incorporating AI into digital archive work at the Digital Collections Center at Florida International University Libraries to extend into social media content. We will examine the potential of social media platforms for promoting and providing access to partner collections in the digital repository. We will also address the ethical considerations of using AI in creating social media content and discuss the question of whether this is a worthwhile endeavor. Attendees will gain a deeper understanding of the potential of AI-generated social media content (using platforms such as ChatGPT) as a means of access to digital archives, as well as practical insights into the considerations that should be taken into account. By showcasing the successes and challenges of using AI in social media content creation and promotion, we hope to inspire discussion and critical thinking about the role of social media and AI in promoting access to digitized collection materials.



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