Document Type
Thesis
Degree
Master of Science (MS)
Major/Program
Hospitality Management
First Advisor's Name
Jinlin Zhao
First Advisor's Committee Title
Committee Chair
Second Advisor's Name
Eric Beckman
Second Advisor's Committee Title
Committee Co-chair
Third Advisor's Name
Miranda Kitterlin-Lynch
Third Advisor's Committee Title
Committee Member
Fourth Advisor's Name
Michael Cheng
Fourth Advisor's Committee Title
Committee Member
Keywords
Cruise tourism, Theory of planned behavior, Motivation-satisfaction construct, Chinese outbound tourism, Behavioral intention, Consumer behavior
Date of Defense
11-15-2019
Abstract
Understanding the decision-making process and predicting cruise consumers behavior are critical. This study develops and tests a structural equation model (SEM) using the Theory of Planned Behavior (TPB) and Motivation – Satisfaction Theory to explain Chinese consumers travel motivation and behavioral intention in the cruise industry. Nine hypotheses were proposed regarding the relationships between second-order factor Motivation, travel satisfaction, and the original TPB constructs. Results of the study demonstrated that the integrated model fits the data relatively well, exploring the driving factors of Chinese consumers to participate in cruise travel. The path weight of every hypothesis is significant, and all hypotheses are supported. Chinese cruise travel motivation highly correlated to cruise travel satisfaction, and travel satisfaction highly positively impact on behavioral intention of cruise traveling in China. Moreover, cruise travel motivation directly affects cruise travel intention in China. This research has both theoretical and managerial implication to the Chinese cruise industry.
Identifier
FIDC008856
ORCID
https://orcid.org/0000-0003-2089-2280
Recommended Citation
Pan, Tianyu, "Perception of Travel Motivation and Intention for Chinese Cruise Travelers: Toward an Integrated Model" (2019). FIU Electronic Theses and Dissertations. 4307.
https://digitalcommons.fiu.edu/etd/4307
Included in
Business Administration, Management, and Operations Commons, Hospitality Administration and Management Commons, Social and Behavioral Sciences Commons
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