Program Web Address
dsh.fsu.edu/
Abstract
U.S. visitor demand for the China travel experience is anticipated to rise significantly through 2105, causing the Chinese government to employ 100 million service providers over the next six years and raising concern about service delivery and perceptions of the on-site China experience. In an effort to better understand these issues concerning U.S. visitors, this study investigated two specific types of U.S. travelers to China: Group Package Tour (GPT) visitors and Free Independent Travel (FIT) visitors. Results indicated that GPT visitors were more likely to be older and have higher household income than FIT visitors. Four trip-related characteristics of GPT and FIT visitors were found to be significantly different, with GPT visitors showing higher levels of satisfaction with the overall China on-site travel experience.
Recommended Citation
Bonn, Mark A.; Chang, Howook "Sean"; Agrusta, Jerome; Furr, H. Leslie; and Kim, Woo Gon
(2009)
"Demographic, Behavioral and Perceptual Comparisons of U.S Visitor Experience with Group Package Tours and Free Independent Travel to China,"
Hospitality Review: Vol. 27:
Iss.
1, Article 4.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol27/iss1/4
Included in
Asian Studies Commons, Hospitality Administration and Management Commons, Recreation, Parks and Tourism Administration Commons, Sustainability Commons, Tourism Commons, Tourism and Travel Commons
