Program Web Address
The web has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The authors lay out a marketing plan for increasing hospitality website traffic.
Collins, Galen and Murphy, Jamie
"Marketing Hospitality Web Sites,"
1, Article 2.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2