Program Web Address
The emergence of a technology-intensive economy requires the transformation of business models in the hospitality industry Established companies can face technological, cultural, organizations and relationship barriers in moving from a traditional business model to an e-business model. The authors suggest that market, learning, and business process orientations at the organizational level can help remove some of the barriers toward e-business and facilitate the development of e-business within existing organizational infrastructures.
Pernsteiner, Carol and Rauseo, Nancy
"Transforming the Hospitality Industry into E-Business,"
Hospitality Review: Vol. 18
, Article 2.
Available at: http://digitalcommons.fiu.edu/hospitalityreview/vol18/iss2/2