Program Web Address
www.polyu.edu.hk
Abstract
Electronic database handling of buisness information has gradually gained its popularity in the hospitality industry. This article provides an overview on the fundamental concepts of a hotel database and investigates the feasibility of incorporating computer-assisted data mining techniques into hospitality database applications. The author also exposes some potential myths associated with data mining in hospitaltiy database applications.
Recommended Citation
Law, Rob
(1998)
"Hospitality Data Mining Myths,"
Hospitality Review: Vol. 16:
Iss.
1, Article 7.
Available at:
https://digitalcommons.fiu.edu/hospitalityreview/vol16/iss1/7
