The impact of web site design and privacy practices on trust
Document Type
Thesis
Degree
Master of Science (MS)
Major/Program
Please see currently inactive department below.
Major/Program
Industrial Engineering
First Advisor's Name
Marc L. Resnick
First Advisor's Committee Title
Committee Chair
Second Advisor's Name
Martha A. Centeno
Third Advisor's Name
Shih-Ming Lee
Date of Defense
7-23-2002
Abstract
The most significant issue facing the growth of eCommerce is trust. This research was conducted to determine the type of information users are willing to allow entities to collect online, such as a user's email addresses and click-stream behavior, and its affect on trust. This study determined empirically that participants were more willing to submit non-personally identifying data (e.g., clickstream data) over personally identifying information (e.g., email address); participants were wary of submitting any personal information such as an email address; when a participant submits an email address, it may not be his or her primary email address; the opting defaults for solicitations did not affect trust; participants did not read the privacy policy; and that these findings applied to all web sites, regardless of whether they were shopping/commerce, community, download, or informational. Based on the results, several design guidelines were developed to aid web site designers in creating trusted sites.
Identifier
FI15101488
Recommended Citation
Gandarillas, Carlos, "The impact of web site design and privacy practices on trust" (2002). FIU Electronic Theses and Dissertations. 3448.
https://digitalcommons.fiu.edu/etd/3448
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