Document Type

Thesis

Degree

Master of Science (MS)

Department

Hospitality Management

First Advisor's Name

Carolin Lusby

First Advisor's Committee Title

Committee Chair

Second Advisor's Name

Cari Autry

Second Advisor's Committee Title

Committee Member

Third Advisor's Name

Daniel Cormany

Third Advisor's Committee Title

Committee Member

Keywords

Consumer Perceptions, Cruise Industry, Hospitality, Sustainability, Sustainable Tourism, Tourism

Date of Defense

3-4-2015

Abstract

This thesis addresses the lack of available research regarding consumer perceptions of sustainability in the cruise industry. The study was conducted by administering an anonymous online survey with cruise message board participants and social media users. The survey was available to all consumers, including consumers who have not cruised. The survey focused on general reasons a consumer books a cruise, consumer travel behaviors, sustainability of the cruise industry, and sustainable factors that may impact a consumers’ choice of a cruise line. The goal of this research was to determine any patterns and trends that may emerge regarding consumer perceptions. The findings of the study showed cruise history and demographics have influenced consumer views on sustainability in the cruise industry.

Identifier

FI15032119

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