Seafood 2030 Issue Brief, Volume 3: Designing the Future of Seafood

he fit for purpose of all strategies diminishes over time, no matter how appropriate for existing conditions a given strategy may be. But successful businesses do not wait for the failure of their existing strategy to change course – instead, they work to identify new opportunities for developing markets while continuing to apply traditional strategies to exploit the present marketplace. Being an ambidextrous organization – exploiting the existing business model, while exploring how to design one’s business to meet future opportunities – is already one of the biggest strategic challenges for companies. The increasing complexity and pace of change only exacerbates this challenge for companies in seafood. This issue brief looks at what is changing in seafood and how companies can prepare and even design the future of seafood.