Document Type
Event
Description
The majority of Botswana citizens have access to national HIV/AIDS education, but the messages ignore native cultural practices. The purpose of this paper is to critique the influence of American humanism and individualism on the ABC model of HIV/AIDS prevention used to stem the AIDS epidemic in Botswana.
Identifier
FIDC005596
The Mistranslation of the ABCs: An American AIDS Education Campaign in Botswana
The majority of Botswana citizens have access to national HIV/AIDS education, but the messages ignore native cultural practices. The purpose of this paper is to critique the influence of American humanism and individualism on the ABC model of HIV/AIDS prevention used to stem the AIDS epidemic in Botswana.