Women's sports are continually growing at an exponential rate, and many brands are trying to find ways to tap into the industry. While women's athletes are finally receiving visibility through nontraditional media, there are still opportunities to evolve how much women's athletes are reported on and the type of publicity they receive. Historically, many leaders and those reporting on behalf of sports media brands have been men, making it challenging for women athletes to receive equitable coverage that communicates authenticity and respect in their stories. We will be examining how TOGETHXR and Sportsish, two woman-owned sports media brands, are taking the initiative to revitalize the perceptions of women's athletes and prove that equal coverage and representation benefits all of us.
This campaign report contains background information on women's sports, the barriers that continue to hinder the industry, and insights from women's sports fans aged 18-55, highlighting why internal and external factors impact women's sports, and what opportunities lie ahead for the industry. TOGETHXR and Sportsish are executing their marketing communications campaign, which highlights both brands as leaders in the sports industry and changes the overall trajectory of women's sports for future generations.