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Database Marketing: A Potent Tool for Hospitality Marketers

Mayer, Karl, J.; Lapidus, Richard, S.
1998
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Nearly every industry, including hospitality, has adopted database marketing techniques. Why have they become so popular and what advantages do they offer for hospitality companies? The authors examine these issues.

Title
Database Marketing: A Potent Tool for Hospitality Marketers
Author
Mayer, Karl, J. (University of Nevada, Las Vegas)
Lapidus, Richard, S. (University of Nevada, Las Vegas)
Date
1998-01-01
Content Type
Text
Articles
Record Created
2025-12-17
Record ID
18031
System Control Number
hospitalityreview_vol16_iss1_6
Published in
Hospitality Review Journal
Volume
16
Issue
1
Pages
6
Record Appears in
Hospitality Review > Hospitality Review Volume 16, Issue 1 (1998)
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External Link
Program URL
Legacy URL
https://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1295&context=hospitalityreview&unstamped=1

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