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Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens

Smith, Ken; Gregory, Susan; Gould, Susan
1995
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Can profitable menu items be placed on a computer screen where they will be selected more readily than other items? The author examines whether printed menu theories and techniques can be applied, with the same results, to a computer menu screen

Title
Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens
Author
Smith, Ken (Colorado State University)
Gregory, Susan (Eastern Michigan University)
Gould, Susan (Colorado State University)
Date
1995-01-01
Keywords
Content Type
Text
Articles
Record Created
2025-12-17
Record ID
17982
System Control Number
hospitalityreview_vol13_iss2_4
Published in
Hospitality Review Journal
Volume
13
Issue
2
Pages
4
Record Appears in
Hospitality Review > Hospitality Review Volume 13, Issue 2 (1995)
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External Link
Program URL
Legacy URL
https://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=1245&context=hospitalityreview&unstamped=1

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