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Abstract
This research was conducted to examine the relationship between investment in intelligent systems resources and capabilities (based on artificial intelligence and machine learning algorithms) and the effect on company performance. Despite existing research on the benefits of adopting intelligent systems, companies have been slow to adopt as there is lack of research on intelligent systems use cases that will increase firm performance. This research study used resource-based view (RBV) and dynamic capabilities (DCF) theory to investigate firms’ investment in intelligent systems resources that build intelligent systems capabilities and the association to organization performance dimensions, revenue and profits. To answer this question, an online survey was administered and received responses from 165 participants from companies in Canada and USA. The study findings provide empirical evidence that intelligent systems infrastructure resources and intelligent systems IT human resources increase firm performance, but intelligent systems business resources constructs selected for the study do not contribute to firm performance.