Program Web Address
Primary market research and sound marketing analysis based on this research can make a significant contribution to the accuracy and usefulness of feasibility studies in planning for travel, leisure, tourism, recreation/entertainment, and hospitality development. The author contends that changes in the marketplace will increase the need for primary marketing research in the future.
Davidson, Thomas Lea
"Primary Market Research: Its Role In Feaslblllty Studies,"
Hospitality Review: Vol. 7
, Article 3.
Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol7/iss1/3